An introduction to link building & SEO

Ten essential tips of providing successful SEO

10 tips for efficient SEO:
Tracking
Before you start your SEO project make certain to implement a quality web stats package that lets you know what online search engine spiders are visiting your website, what keywords are referring the most traffic to your site, and the number of hits/page views you are getting.

Build excellent style
To get the best search engine visibility web designers should follow the 5 basis rules if website design which states that web site need to be:
Easy to readEasy to browseEasy to findConstant in style and layoutQuick to download.

Write efficient Title tag on the page
Arguably the most essential ranking factor for effective natural SEO is the title signified by the – title – tags on HTML. This title is considered main text by the search engines suggesting that all the search engines record this text and place considerable worth on it. It is important because it is the very first text shown in the search engine result as a link to your website. As a basic rule a descriptive title must be 5 to 10 words for each page or 69 to 75 characters.

Body text
On your page you ought to constantly aim to have a healthy amount of descriptive body text to describe what the page is about, don`t count on the title of the page You must aim to have your keyword in the text as much as you can, with it still being comfortable to read. This is called keyword density. All search engines think about words at the top of the page, above the fold as more vital in value than the rest of the page.

Domain and the URL
Placing key-words in the domain can have some weighting in the effectiveness of your natural SEO. The thinking is that the terms or phrases matching the words you key in an inquiry are highlighted when you view the search results page. This is called search- term highlighting or term highlighting. Keep in mind; If you are going to purchase and utilize a URL that might have currently been utilized in the past, it deserves while inspecting the history of the URL.

H1, Bold, Italics
You ought to have your primary keywords as soon as in an H1 tag, once in vibrant and after that when in ITALICS, this need to reveal the search engine spider that these are essential words/phrases for the page, so in turn the spider will make the assumption that the keywords are necessary for a visitor.

Anchor text
Anchor text is what we call text links. You need to constantly attempt and have all text links as detailed keywords. When a spider follows the link to your page it should have an understanding of the material Anchor text is a terrific method of enhancing your rankings on competitive keywords.

Write fresh material.
Google likes fresh material. They have a relatively new spider called freshbot, it crawls the web daily trying to find new/updated pages and sites. It will then note the page at the top of their index for that websites keywords. It will remain there for a few days, if the page was simply an upgraded version of what is currently in the outcomes it will revert back to the old version and hang back to it`s old position, if the page is brand new then it will drop completely from the index, up until the next complete update when it needs to take an irreversible location in the results.

Linking
By hiring a specialist like Digital Cornerstone to Build high quality external links to your site. Sites with high quality reputable links pointing into them gain more appeal than sites with low quality links. It is rumoured that Googles places up to 60% of its weighting on quality of celebration external links.

Page submission
Submit the root page to all the significant UK search engines on the Internet: Google, Yahoo, MSN. It will take them a while until they crawl your site fully however be patient. There are a lot of directory sites online, discover one that fits the style of your website and submit the root URL, again this might take a while but be patient.